We Buy Any Car – Employee User Experience
Description
We Buy Any Car - Constellation Group
WBAC had a low design maturity and approached us with a desire to radically improve their selling tool.
I conducted ethnographic research at a number of WBAC locations, building the first ever user journey map of their product, incorporating user satisfaction, opportunities and recommendations.
This was well received by upper management, placed on the wall in their headquarters and became an essential asset for the eventual redesign of the tool.