Leyton Jay

North Star App Branding


  • BCA

BCA uses many different apps for vehicle inspection and valuation, each was designed in a silo for a specific purpose at a specific time, making them costly to maintain and hard to integrate.

I was asked to produce conceptual designs for a new omni-inspection tool that would eventually replace all others tools within the Constellation Group. This was initially called IAV app (Inspections, Appraisals & Valuations).

The project was funded and began to move forward under the brand name Genus. I also created concepts for how Genus would look when rolled out to other brands in Constellation Group.