Leyton Jay
My Skills
UX Design
Designing efficient and usable products
UI Design
Creating elegant and intuitive designs
UX Research
Understand the user and the problem
Empathy & Teamwork
Concern for users and colleagues
My Testimonials
"Leyton's skills in discovery are second to none in our team. He has a natural talent for understanding complex business processes and producing design analysis decks that convince even the most resistant stakeholders of his proposed strategy. He is always an asset to my Design Sprint teams with exciting and on point ideas every time."
"Leyton [was] an integral part of our agile sprint team. He has a genuine passion for putting the customer experience front and centre. He embraces new technologies and new ways of thinking. Never satisfied he is always looking at what he can do differently and, more importantly, do better."
"I've worked with Leyton on several projects and in many workshops. He is an excellent forward thinker and will often see problems that would pass most people by. His grasp of how the customer would see things is superb and his UI designs are often second to none as a result."
My Experience
Apex 8 Automotive
Apr 2024 - Oct 2024 Lead UX DesignerWorked with Data Science & CRO Executives to simplify and redesign the primary user journey.
British Car Auctions (BCA)
Sept 2019 - Mar 2024 UX Designer (Appraisals & Valuations, Logistics, Transport)Specialised in researching complex problems and processes; designing usable and robust internal and external solutions for mobile, tablet & desktop.
SOARIZON® by Thales (Paris, Gatwick)
Nov 2018 - Jun 2019 UX Designer & ResearcherDesigned a best-in-class Risk Assessment & Method Statement process.
Avios (British Airways Loyalty)
Dec 2015 - July 2018 UX DesignerOptimised our eStore using CRO; leading to huge increases in conversation rates.
Specialist Holiday Group - TUI Travel plc
Jan 2015 - Nov 2015 UX DesignerGained experience in heuristic analysis, remote user testing and CRO/MVT.
Rentokil Initial Plc.
Dec 2007 - Dec 2014 Web Developer (then UX Designer)Collected user feedback and used UX methods to propose improvements.
My Philosophy
If you think good design is expensive, you should look at the cost of bad design.
It doesn't matter how beautiful your theory is. It doesn't matter how smart you are. If it disagrees with experiment, it's wrong.
About Me
After gaining a degree in Computer Science I began my career as a web developer, where I relentlessly advocated for the user, quickly pursuing the role of User Experience Designer.
Since then I’ve prided myself on conducting hands-on research that yields deep insight, validating my hypotheses with iterative usability testing and producing effective and intuitive designs that solve complex problems, reduce friction and improve engagement.
Attention to detail is one of my key skills, but I’m also able to see the ‘bigger picture’ through system thinking. I’ve mentored junior colleagues and managed difficult stakeholders; I get huge satisfaction from teamwork and building great working relationships.
As a huge fan of live comedy as well as being a sci-fi fan and a foodie. My partner and I enjoy cooking and walks in the countryside, especially ones that end at a pub.